A Digidhan Mela was held at Kolkata today to create intensive and extensive awareness on the use of digital technology for monetary transactions. It was inaugurated by the Union Minister of State for Heavy Industries and Public Enterprises, Shri Babul Supriyo. The Minister enthused all present to adopt digital means of transaction and thereby, take the country forward by welcoming a change in the right direction since it will boost the tax economy. In today’s programme, Lucky Grahak Yojana and Digidhan Vyapar Yojana- two schemes, introduced by Prime Minister Narendra Modi last December to popularise e-payments and mobile banking was also discussed by Shri R. Prasad, VP, National Payments Corporation of India. The Minister witnessed the process of computerised random selection of winners under the above mentioned schemes who have used RuPay, UPI(Unified Payments Interface), USSD #99* or AEPS (Aadhaar Enabled Payment System), that is, one of the four digital transaction methods. As a part of the scheme, bumper prizes upto Rs 1 crore will be announced to reward a lucky grahak on April 14, 2017.
In his address, the Minister said, the bold step taken by the Prime Minister to walk in the path of demonetisation will yield positive results since it will increase the tax payers’ base and thereby generate more fund for developmental activities.
Shri R.K. Mohapatra, Executive Director of Indian Oil Corporation Limited mentioned that digital transactions have considerably gone up in the retail and company owned outlets of the oil companies. A number of PSU banks also participated in the Digidhan Mela and imparted technical knowhow to the fair visitors about digital methods of transaction. Shri S. Naik, Adviser, Niti Aayog was also present on the occasion.